Dakota Farmer didn’t just start a fire alarm business: he challenged industry norms. In this episode, he shares how he went from apprentice to founder, designing systems solo, choosing open hardware, and using FireCAD to cut timelines drastically. With zero advertising and a trust-first model, Dakota built a thriving business through referrals alone. If you're ready to ditch red tape and build on your own terms, this conversation is your blueprint for freedom and impact.
00:00 From Technician to Entrepreneur
02:20 Dakota’s Background & Apprenticeship Path
04:34 Motivation to Start a Business
06:30 Identifying a Niche in the Fire Industry
08:39 Learning Design and Troubleshooting
09:35 Teaching Himself FireCAD + Early Wins
14:33 Balancing Install, Design & Multiple Projects
18:02 Favorite Systems & What Works Best
21:05 The Problem with Proprietary Equipment
22:26 Customer-First, No-Contract Philosophy
28:28 Work-Life Balance & Being a Present Dad
30:44 Technology and Business Efficiency
32:35 Dakota’s Passion for Golfing
33:11 NFPA Involvement & Final Words